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Thursday, June 3, 2010

Predictions Anyone ?

E-Readers Vs. Books

Well I knew it would happen sooner or later. If you aren't aware E-readers are a growing business, and like all businesses there in it to win. And to show that there product is better and superior than the current norm. So what’s my point? It’s the question that no one in the industry has tried to predict yet. That is in till now, typical Sony jumping the gun as always recently made bold statement predicted the demise of books within five years. That comment comes courtesy of Sony's Steve Haber, head man of Sony (DRBD) digital reading business division. He said that: "within five years there will be more digital content sold than physical content." Really, Mr. Haber I wonder, because he said "digital content" so I presume this also includes magazines, newspapers, and books too. That’s a very bold statement for Sony to make, but there more to this story than meets the eye. Haber also insisted that there is no room in the market place for a stand alone E-reader; with devices like the Ipad to compete with. saying that, "it's just like digital imaging, where you can take pictures with a cellphone - and many people take pictures with cellphones - but if they want the best possible picture they'll use a point-and-shoot camera or a digital SLR." I can't really make what Sony is trying to say; do they have plans to bring out a product similar to Apples Ipad. This would eventually lead to the fall paper-back products, just like Cds have already lost to MP3 players.


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